Today, Zero Fatalities Utah launched a new campaign called “Join the Resistance,” which includes a public service announcement featuring Miss Utah 2017, JessiKate Riley.
In the commercial, various familiar faces from Utah including Cosmo and Governor Gary Herbert, urge viewers to resist the many distractions that happen behind the wheel.
Zero Fatalities says they know distracted driving is a top contributing factor for crashes and fatalities on Utah roads. This new campaign aims at empowering and uniting Utahns to eliminate distraction behind the wheel.
Utahans are encouraged to join the movement by visiting zerofatalities.com to take the pledge and learn about ways to resist distracted driving.
The new PSA featuring JessiKate will air on television broadcast networks beginning today and online. Post a comment below letting us know where you see it!